Article marketing represents one great form of business promotion: it is cheap and exposes your business to large market segments. Just a small number of all the web surfers actually purchase some services or products online. Nevertheless, over the last years, the number of online transactions has got to incredible levels, and there is no sign that this trend will decline in the near future. When you write articles for article marketing, you target all sorts of readers that have an interest in your domain of activity.
Write the articles to stimulate the reader’s curiosity, to provide some useful information and convince the reader to click on one of the incorporated links. The topic of a certain article is given by a peculiar keyword that you choose as relevant for your domain of activity. A keyword like ‘pet grooming’ would be just fine for a site about cats, and this is just a singular example. In order for the article marketing strategies to trigger a reaction from the readers you also need to take into consideration other aspects.
The best keyword density is not higher than 4%. You should only use one keyword in particular because you may otherwise confuse the reader about the topic. The title should be catchy, and the information high quality. Create several paragraphs for articles of 450 or 500 words in length. Besides targeting readers, you have to meet the requirements of the article directories where you submit you content.
One major article marketing issue here is that of links and the way you are allowed to use them within the content or the author box. Anchor text links generate lots of clicks: they can be included in the content and in the resource box. Two or three such links in the body content should be enough. The reader will be redirected to your home website when clicking on any such link. Yet, there are few directories that allow for the use of anchor text links although they are the best in terms of article marketing.
It is a rarity for article directories to take anchor text links although exceptions do exist: consider working with www.myarticlenetwork.com, and you will indeed realize how profitable such links can be. One or two links in the author resource box are enough. Then, other article marketing problems that you need to pay attention to before submission is the content originality. Article directories run thorough checkups to prevent content duplication. Thus, you cannot post an article on your blog or on a social network and then pass it on to article directory submission.